Fenestra

PROCESS

How Fenestra Works

Three entry points, each with its own delivery process — one philosophy underneath: AI prepares and routes, your people approve, and every step starts from how your business actually runs.

Explore the Lead GeneratorTalk to Fenestra

My Business Lead Generator — buy it today, use it tomorrow

Self-serve Windows software for daily marketing content. Typical timeline: same day.

  1. Buy

    Purchase through the established checkout journey on our homepage. One-time price of $1,495 — no software subscription.

  2. Download

    Install the software on your Windows computer, like any other program.

  3. Configure

    Fill in the twelve seed documents about your business — profile, services, areas, voice, keywords, and the rest. Plain language, no technical work.

  4. Generate

    Set your schedule. On each scheduled day a dated folder of fresh drafts appears on your computer — typically within minutes.

  5. Review

    Read the drafts, edit anything you like, and approve what you are happy with. Content is validated against your do-not-claim list before it reaches you.

  6. Publish

    Copy the approved content to your website blog, Medium, LinkedIn, Facebook, and X. Publishing is always manual — you are always the one who posts.

Business DNA Assessment — a documented map of your business

A structured assessment delivered as three reports. Typical timeline: 1–3 business days after the required information is provided.

  1. Purchase

    Buy the assessment through the existing journey. Review the terms and refund policy first.

  2. Share information

    Provide the basics about your business — services, areas, customers, how work flows today. You already know all of it; no technical preparation needed.

  3. Assessment

    We review your business across the twelve assessment areas: profile, products and services, service areas, customer questions, brand voice, SEO and keywords, offers and calls to action, proof and credentials, existing content, competitors and market, seasonality, and do-not-claim rules.

  4. Reports

    You receive the Business DNA report, a CompanyGPT conceptual design for your business, and a phased AI transformation roadmap — each in plain business language.

CompanyGPT — a custom, connected operation

A custom engagement with phased delivery. Timelines are scoped during discovery; we quote ranges, not guarantees.

  1. Discover

    We learn how your business actually runs — usually building on a Business DNA Assessment.

  2. Design

    A conceptual design of your CompanyGPT: roles, workflows, integrations, and approval points.

  3. Approve

    You review the design and approve, adjust, or reject each part before anything is built.

  4. Build

    Approved workflows are implemented in phases, starting with the area of clearest value.

  5. Test

    Every workflow is tested with your team against real scenarios before it goes live.

  6. Deploy

    Workflows go live one at a time, with training for the people who use them.

  7. Support

    Ongoing support keeps the system aligned with how your business evolves.

Who does what

What Fenestra does

  • Builds the software and workflows around your documented business rules.
  • Generates drafts, proposals, and schedules for your review.
  • Tests every workflow before it goes live and trains your team.
  • Keeps supporting what we build, and escalates anything sensitive to your people.

What you do

  • Share accurate information about how your business runs today.
  • Review and approve anything that goes to a customer or changes a price.
  • Publish your own marketing content — that step is always yours.
  • Make the decisions only an owner can make — AI never does.

Works with the systems you already have

Fenestra is designed around your existing website, phone, calendar, and accounting — not around replacing them. Integrations are added where they remove manual work: syncing appointments to your calendar, drafting invoices into your accounting system, capturing inquiries from the forms and phone numbers you already use. If a connection would not save real effort, we do not build it just to check a box.

An example workflow

An HVAC company runs a spring tune-up campaign. The inquiry form on their existing website captures the request; a draft acknowledgment goes out in their voice within minutes. A quote for the tune-up is drafted from their standard pricing and waits for the office’s one-click approval. Once approved, the appointment is offered against the real calendar, the crew’s job sheet is prepared with the customer’s details, and a reminder is scheduled automatically. After the visit, the invoice is drafted from the completed work and the follow-up review request is queued — every step informed by the same original inquiry, and every customer-facing step approved by a person.

This is an illustrative example of how a connected workflow behaves — not a deployed customer case or a promised outcome.

Typical timelines

  • Lead Generator: typically running the same day you buy it — install, configure, and your first generation is ready to review.
  • Business DNA Assessment: typically delivered within 1–3 business days once the required information is provided.
  • CompanyGPT: scoped during discovery; focused workflows are the fastest, and broader transformations proceed in phases. Timelines are estimates, not guarantees.

Indicative pricing

Indicative only — final pricing for custom work is confirmed during scoping. The published prices below are the list prices.

OfferingIndicative priceNotes
My Business Lead Generator$1,495 one-timePlus your own AI API usage, paid by you directly to your provider.
Business DNA Assessment$495Advisory; three deliverables; no deployed software included.
CompanyGPT — focused workflow$25k–$50kOne connected workflow, scoped individually.
CompanyGPT — connected operation$75k–$125kMultiple roles and workflows; phased delivery.
CompanyGPT — broader transformation$150k–$300k+Multi-department, longer horizon, expanded integrations.

Frequently asked questions

Which entry point should I start with?
Most owners start with either the Lead Generator (if daily marketing content is the pain) or the Business DNA Assessment (if they want the whole business mapped before investing). CompanyGPT is typically a second step after one of those.
Do the entry points connect to each other?
Yes. The assessment produces exactly the kind of documentation the Lead Generator and CompanyGPT need, so each step makes the next one faster and better aligned with your business.
Does Fenestra publish content or contact my customers automatically?
No. Publishing is always manual, and nothing customer-facing is ever sent without a person approving it first.
Do I need to replace my current software?
No. Fenestra works alongside your website, phone, calendar, and accounting. Integrations are added only where they remove manual work.
How long does each option take?
Lead Generator: typically the same day. Assessment: 1–3 business days once the required information is provided. CompanyGPT: scoped in discovery, delivered in phases. All timelines are typical or indicative, not guarantees.

Pick your starting point.

Software you can run today, an assessment that maps your business this week, or a conversation to figure out which fits.

Get the Lead GeneratorBusiness DNA AssessmentTalk to Fenestra